[SOLVED] The first step in the marketing research process is to________.

The first step in the marketing research process is to________. 

Answer:

Best Answer for The first step in the marketing research process is to________.

The first stage in a marketing research project is to define the problem. In defining the problem, the researcher should take into account the purpose of the study, relevant background information and all necessary data, and how the information gathered will be used in decision making.

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